A new video series is set to spark the desire to travel in NSW, and a few of Moree's attractions have made the cut.
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The 'Love NSW' initiative from the state government hopes to inspire a wave of tourism when travel restrictions finally ease, and our starring talents say this is something desperately needed.
Six local tourism icons from the New England North West region feature in the videos, including Moree's Bank Art Museum and Stahmann Pecan Nut Farm.
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The series, produced by the state government, features across social media, YouTube, Destination NSW websites and in paid advertising for intrastate audiences.
Bank Art Museum Moree (BAMM) interim director Kate Tuart said towns like theirs had so many hidden gems, you just have to know where to look.
"Whether you decide to pass through Moree over the weekend for a dip in the hot pools and a walk along our Arts Trail, or are looking to stay a little longer - you just have to ask a local to discover its hidden gems and uncover why Moree really is worth the visit," she said.
"Moree and country NSW has a unique charm that you won't find anywhere else in the world, and if you haven't seen your own backyard you're missing out.
"I'd like to congratulate the government on its recent highlight of BAMM and the Stahmann Pecan Farm through its Local Stories series online."
New England MP Adam Marshall said the series would encourage intra and interstate visitors to think about their next getaway.
"It might seem a long way off yet, but once COVID-19 border restrictions ease there will no doubt be a flood of visitors into our state," Mr Marshall said.
"I think there is lots of merit in continuing to promote our region, even during this period, so that our great hospitality, spectacular sites and quality food are at the forefront of people's minds when the borders reopen."
The videos will be rolled out over the coming weeks.