Wide open spaces, breathtaking sunsets, bubbling hot springs, Aboriginal art, fresh produce, a trendy retail scene, beautiful historic buildings and vast cotton fields are among the idyllic scenes which feature in a new content package designed to showcase the beauty of the Moree district.
Destination NSW, working in conjunction with Tourism Moree, has produced a series of professional videos and images to promote the Moree Plains shire to the world.
The new promotional material, which showcases the array of authentic experiences and products on offer in and around Moree, has recently been released, and Tourism Moree CEO Tammy Elbourne said the team couldn't be happier with the finished product.
"It's a very positive promotion and great snapshot of Moree Plains," she said.
"Promoted in the right areas, it will showcase what we already know - Moree being a wonderful place to come and visit and spend a couple of nights and experience the vast array of products. Sit back and relax and enjoy Moree Plains at whatever pace. Have a soak in the morning, enjoy beautiful coffee and brekkie, go on an ag tour or experience the culture and galleries we have and finish off the day with another soak while taking in the beautiful night sky."
The Destination NSW team spent four days filming in Moree in May, around the Moree on a Plate weekend, which also happened to fall during the cotton harvest and the first pecan harvest.
Moree on a Plate, Moree Artesian Aquatic Centre, Moree Water Park, Bank Art Museum Moree, Yaama Ganu Gallery, and the cotton and pecan harvest are some of the key attractions and experiences featured in the content package, along with vision of a selection of Moree's restaurants, cafes and retail stores, beautiful parks, heritage buildings and bright murals.
"We gave them a wish list of many different areas; I'm sure there's other things we can promote and market, but we were wanting to capture the true essence of Moree from a unique selling point," Mrs Elbourne said.
"This kind of footage seen in metropolitan areas or in international markets could be extremely attractive.
"Anything positive to promote Moree in this light is great.
"It's creating an awareness that our communities are open for business. We are very proud of our community and businesses and industry and even during tough times we have some of the most beautiful products in our region with wonderful characters and fantastic customer service.
"People can come out and get that country hospitality and enjoy a beautiful cup of coffee, wonderful cuisine and retail businesses that have some amazing products."
The initiative was started earlier this year, when Northern Tablelands MP Adam Marshall was the state's Tourism Minister. Mr Marshall said he was delighted with the final result.
"These images and videos are magnificent and show the Moree district at its very best," he said.
"I know Tourism Moree will use this new content to promote the district far and wide and attract even more tourists and their dollars into the region.
"Initiatives like this are crucial for growing tourism in our region. This is about promoting the best of the bush to the world.
"There's so much to see and do in Moree, whether that's relaxing in the town's iconic mineral springs, relishing a long lunch in the countryside, appreciating the local art or meet your producers with a tour at a local pecan farm.
"No matter your age, background or interests, the rich diversity of our region means there is something for everybody to enjoy."